Website Migration Checklist

    Ensure a smooth and SEO-friendly website migration with our comprehensive checklist. Track your progress and never miss a critical step.

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    Planning & Preparation

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    Define migration goals and requirements

    Clearly outline why you are migrating and what you want to achieve

    Inventory current website assets

    Document all pages, files, integrations, and third-party tools

    Set up project timeline and milestones

    Create a detailed schedule with key deadlines and dependencies

    Assign roles and responsibilities

    Define who is responsible for each aspect of the migration

    Technical Setup

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    Set up development and staging environments

    Create safe spaces to test changes before going live

    Backup current website completely

    Create full backups of files, databases, and configurations

    Install SSL certificate on new site

    Ensure HTTPS is properly configured for security

    Migrate and test database functionality

    Transfer data and verify all database operations work correctly

    Data Collection

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    Download pages with traffic

    Extract high-traffic pages from Google Analytics to prioritize migration

    Download pages with backlinks

    Use tools like Ahrefs or SEMrush to identify pages with valuable backlinks

    Download pages with social shares (optional)

    Identify content that performs well on social media platforms

    Crawl current website

    Use tools like Screaming Frog to create a complete site inventory

    Merge data sources and prioritize pages

    Combine traffic, backlink, and crawl data to create migration priority list

    Content Migration

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    Audit and optimize existing content

    Review content quality, relevance, and SEO optimization

    Migrate and update meta tags

    Transfer and optimize title tags, meta descriptions, and schema markup

    Update internal linking structure

    Ensure all internal links point to correct new URLs

    Optimize images and media files

    Compress images and ensure proper alt text and file names

    Testing & QA

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    Test all forms and interactive elements

    Verify contact forms, search, user registration, and checkout processes

    Perform cross-browser and device testing

    Test on different browsers, devices, and screen sizes

    Validate redirects in test environment

    Test that old URLs properly redirect to new ones with 301 status in staging

    Check page load speeds

    Ensure new site meets or exceeds previous performance metrics

    Launch Day

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    Update DNS settings

    Point domain to new hosting environment

    Submit updated sitemap to search engines

    Update Google Search Console and Bing Webmaster Tools

    Update Google Analytics and tracking codes

    Ensure all analytics and tracking continue to work properly

    Verify live redirects

    Test redirects on the live environment to ensure they work correctly

    Post-Launch

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    Monitor site performance and errors

    Watch for 404 errors, broken links, and performance issues

    Track search engine rankings

    Monitor keyword rankings and organic traffic changes

    Update external backlinks

    Contact partners to update links pointing to your site

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    Recommended Tools

    These are recommended tools from our affiliated partners to help you succeed with your migration.

    SEOGets

    Enhanced search console data

    Get deeper insights into your search performance with enhanced analytics and reporting tools.

    Learn more →

    Wincher

    Rank tracking

    Monitor your keyword rankings and track SEO performance throughout your migration.

    Learn more →

    AlsoAsked

    Content research

    Discover content opportunities and optimize your migration with data-driven insights.

    Learn more →