Ensure a smooth and SEO-friendly website migration with our comprehensive checklist. Track your progress and never miss a critical step.
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Clearly outline why you are migrating and what you want to achieve
Document all pages, files, integrations, and third-party tools
Create a detailed schedule with key deadlines and dependencies
Define who is responsible for each aspect of the migration
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Create safe spaces to test changes before going live
Create full backups of files, databases, and configurations
Ensure HTTPS is properly configured for security
Transfer data and verify all database operations work correctly
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Extract high-traffic pages from Google Analytics to prioritize migration
Use tools like Ahrefs or SEMrush to identify pages with valuable backlinks
Identify content that performs well on social media platforms
Use tools like Screaming Frog to create a complete site inventory
Combine traffic, backlink, and crawl data to create migration priority list
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Review content quality, relevance, and SEO optimization
Transfer and optimize title tags, meta descriptions, and schema markup
Ensure all internal links point to correct new URLs
Compress images and ensure proper alt text and file names
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Verify contact forms, search, user registration, and checkout processes
Test on different browsers, devices, and screen sizes
Test that old URLs properly redirect to new ones with 301 status in staging
Ensure new site meets or exceeds previous performance metrics
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Point domain to new hosting environment
Update Google Search Console and Bing Webmaster Tools
Ensure all analytics and tracking continue to work properly
Test redirects on the live environment to ensure they work correctly
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Watch for 404 errors, broken links, and performance issues
Monitor keyword rankings and organic traffic changes
Contact partners to update links pointing to your site
Use our Redirect Buddy tool to automatically map your old URLs to new ones, saving hours of manual work during your migration.
These are recommended tools from our affiliated partners to help you succeed with your migration.
Enhanced search console data
Get deeper insights into your search performance with enhanced analytics and reporting tools.
Learn more →Rank tracking
Monitor your keyword rankings and track SEO performance throughout your migration.
Learn more →Content research
Discover content opportunities and optimize your migration with data-driven insights.
Learn more →